Everything Old Is New Again

Of course, 2004 wasn't just about Brian Bendis. It was also the year of optimistic relaunches:


3rd time out for Alpha Flight, and a return to Marvel for 90s X-writer, Scott Lobdell. A humorous spin on the Canadian superteam, this lasted all of a dozen issues, and most of the team were subsequently exterminated, in order to establish the badass credentials of the latest Avengers foe. As for Cable and Deadpool, this was was a buddy book, written by Lobdell's former partner in X-crime, Fabian Nicieza, and, for the first few issues, even featured covers by Rob Liefeld, who'd brought Cable and Deadpool to comics in the first place.


Keith Giffen, J.M DeMatteis, and Kevin Maguire had made comedy names for themselves with a relaunch of the Justice League at DC Comics, in 1987. 17 years on, they decided to have a crack at the Defenders, applying similar comedic principles to the title. Meanwhile, J. Michael Straczynski decided to have a crack at making Dr Strange popular again, mostly by retelling his origin. Neither limited series did much for the ongoing popularity of their cast, but neither did a great deal of harm either.


On the other hand, these two books did no good at all for anyone. Chris Claremont launched a new Excalibur book, not related to the previous team book, but instead starring Professor X and Magneto, mostly so that Claremont could retcon the evil Magneto who had been showing up in Grant Morrison's New X-Men. There followed a great deal of to-ing and fro-ing between Morrison fans and critics, none of which made Excalibur a good book. Still, compared to James Mullaney's brief revival of Iron Fist, a book so bad that, despite being the biggest fan in the world of Danny Rand, I have been unable to reread, Excalibur was a classic.


Dan Slott made his first venture into the Marvel Universe with a new She-Hulk book, in which Shulkie joins a law firm and engages in all sorts of superhero litigation. Imagine Boston Legal with super-types. In one form or another, this book was still going until quite recently. Meanwhile, having killed off the original Thunderbolts concept, and replaced it with a supervillain wrestling book, Marvel persuaded series originator Kurt Busiek to come back one more time. The relaunch lasted until Warren Ellis came along and kicked out the existing team, in the midst of 2006's Civil War, to my somewhat dissatisfaction.

Yeah, on the whole, actual ideas were pretty much on the way out over at the House of Ideas that year.

Oooh! Shiny!

The mid-90s saw the comic speculator boom reach its crescendo, as a whole bunch of stupid people decided that, because Amazing Fantasy #15 and Detective Comics #27 were worth a fortune, then all comics would eventually be worth a fortune. These stupid people went forth and bought a shedload of comics, which they then either bagged and tagged, to sell in the future once said comics had become valuable, or, hilariously, sold them to even more stupid people, who believed that because the comics were being bought in large numbers, they must be worth lots of money NOW. Before anyone could realise these spectacular profits, the bubble burst, the speculators went on to the next big thing (pogs, probably, or trading cards), and comic sales dropped like a stone, taking most of the comic shops with them. Before you laugh, bear in mind this sort of "logic" is pretty much exactly what caused the house-buying boom of the last few years, and you saw how well that turned out.

The rise and fall of the speculator market can be symbolised by looking at the use of foil covers in comic books. Bear with me.


In 1991, Silver Surfer #50 came out. This book featured a battle between Surfy and the reborn dark titan, Thanos, and was a prelude to the Infinity Gauntlet, a cosmic event which touched on most of the Marvel Universe (except the X-Books, which for some reason managed to dodge such things). Some bright spark at Marvel decided to celebrate this milestone issue, by issuing the book with a silver foil cover.

I imagine it did well, I recall friends being excited by the (really not done justice by scanners) cover. In any case, Marvel followed this up the very next month with a glow-in-the-dark cover on Ghost Rider #15.


Nice enough, I'm sure you'll agree, but, really, why the need for a gimmick cover? This issue did feature a confrontation between the 90s Ghost Rider and his 70s equivelent, but it was the concluding part of a three parter, and not even a particularly good three parter at that.

1992 saw Marvel issue a few more books promotional covers Most of them seem justifiable enough:
Amazing Spider-Man #365, Spider-Man #26 and Spectacular Spider-Man #189 all celebrated Spidey's 30th anniversary with neat little holographic panels.
Hulk #393 commemorated the Hulk's 30th anniversary and revisited his origins.
Guardians of the Galaxy #25 featured the 31st century heroes battling Galactus.
Spider-Man 2099 and Ravage 2099 introduced the world of tomorrow.
And, er, Silver Sable #1 celebrated the bounty hunting blondeshell getting her own book at last.



In 1993 , Marvel were churning out the gimmick covers, on, by my count, 44 comics. Some, such as the Avengers and the X-Men's 30th anniversary, were reasonable. Then there were such "essentials" as Namor #37, which celebrated Subby getting a new costume. Or Fantastic Four #371, in which the Human Torch accidentally set fire to Empire State University. Or Venom: Funeral Pyre, in which the world's most overrated supervillain takes on the Punisher (spoiler: nobody dies). By 1994, just about every comic had a gold, silver, platinum, 3D, die-cut, prismatic cover, or it felt like it. Every anniversary, no matter how trivial, every first issue, every "landmark" issue, had a pretty cover, and an inflated cover price to match. Sales were spiking all over the place, based not on how good the books were, but on the relative "buzz" generated by Excalibur #75 or Nova #1.


By 1995, the speculators were getting tired, and by 1996, most of them had vanished off in search of the nearest shop selling Magic: The Gathering cards. Other than a couple of Marvel 2099 books, the foil cover phenomenon vanished without trace virtually overnight.


It would be a good long while before Marvel would try another attempt at getting those speculator dollars, through the use of variant covers on books. A glance at the shelves of your nearest comic shop will show that Marvel doesn't really seemed to have learned any lessons from the 90s speculator boom, as just about every comic out at the moment is available with at least two covers. Disaster lies ahead...

70 Years of Marvel - 1994

Can you believe there was a time when we weren't all just a bit tired of Alex Ross' painted artwork? Or when hardly anyone had heard of Kurt Busiek? Marvels made stars of both men, and deservedly so. A retelling of some of the most iconic moments from the 60s and 70s of Marvel Comics, through the cynical eyes of a photojournalist, Marvels managed to make events like the coming of Galactus and the death of Gwen Stacy come to life in a way that even Jack Kirby and Gil Kane could only dream. Like all classics, it's probably a bit overrated, but it holds up a damn site better than most modern classics, much like the source material that Busiek and Ross were studying.

1994 was also the year that saw Avengers West Coast shut down and replaced with the much more EXTREME Force Works. It featured some of the earliest Marvel US work by the 2000AD team of Dan Abnett and Andy Lanning, who would do much better on books to come. Mostly made up of disaffected ex-Avengers, Force Works handled cases too EXTREME for other super teams. I'd take the piss out of this more, but it doesn't really deserve it. Not compared to the awful terribleness that was Fantastic Force, an attempt to create an FF franchise. This starred mysteriously grown-up Franklin Richards leading a team of heroes so obscure that they arrived without trace, and vanished the same way a year or so later. Interestingly, the team was brought together by the Black Panther, who somehow managed to wriggle out of membership. Good choice, T'challa.

Less terribly awful, at least at first, was Generation X, an attempt at the whole "mutant kids learning to adjust to their powers in a school environment" concept, that the New Mutants had tried a decade or so back. This saw the transformation of Emma Frost from White Queen of the Hellfire Club to the sarcastic schoolmistress we've all come to know and love.

Another new book, and one which whilst somewhat better regarded, would vanish without trace after barely a handful of issues, was Clan Destine, Alan Davis' follow-up to his Excalibur work. Quirky does not usually equate with longevity, and this was no exception.

Oh, and was there something else? I'm sure there was some other event. Oh, yes, of course. Spider-Man began to share book space with a young man calling himself Ben Reilly. Disaster lay ahead...

In the real world, or close to it, Kurt Cobain broke teenage grunge hearts all over the world, Ayrton Senna crashed into a wall at 135mph, and John Smith died, giving God's Gift To Labour a chance to rule Britain in a couple of years.

70 Years of Marvel - 1989

The X-Universe was getting busy by 1989, with 5 full-time books: Uncanny X-Men (under the control of Chris Claremont and Marc Silvestri); Excalibur (Claremont and Alan Davis); Wolverine (Claremont, again, and John Buscema); X-Factor (written by Louise Simonson, and drawn mostly by husband Walt); and New Mutants (Simonson, again, and mostly Bret Blevins, although the issue above was drawn by John Byrne). Of course, had we known what was ahead of us, in terms of the apparent exponential expansion of the X-universe, we'd have counted ourselves lucky to just have five books.

The New Mutants themselves were pretty busy too. They started 1989 by being embroiled in the Inferno saga, with Magik going crazy and turning into a demon. They lost the school and their headmaster, Magneto, turned back into a villain, and they finished the year stranded in Asgard, trying to save the 9 Realms from Hela. By this point, the book had abandoned any of the notion of being a story about school kids who just happened to be mutants, in favour of standard superhero stuff. We weren't quite at the annual "event" stage yet, but we were getting there.

Speaking of events, 1989 saw the "Acts of Vengeance" storyline, where some of Marvel's biggest bad guys decided the best way to beat their foes was to trade opponents. This led to such fights as Doctor Doom versus the Punisher, Daredevil versus Ultron, and the Fantastic Four versus Plantman. That storyline also saw the introduction of the New Warriors, another team of teenage superheroes, whilst, back over at the X-Books, future X-Woman, Jubilee, made her first appearance. Thor had a new secret identity, in the person of Eric Masterson, who'd later become the pseudo-Thunder God, Thunderstrike.

The real 1989 saw author Salman Rushdie get into a spot of bother, the introduction of the somewhat unpopular Poll Tax in the UK, and the decline and fall of the Berlin Wall. Yay!

70 Years of Comics - 1988

Excalibur had been devised in 1987, in the aftermath of the two X-Events: the Morlock Massacre, which had seen Kitty Pryde and Nightcrawler injured and forced to retire from the team; and The Fall Of The Mutants, in which the rest of the X-Men had been apparently killed (in fact, they hadn't died, they'd just gone to Australia, but that's another story). For no particularly good reason, Kitty and Nightcrawler, along with Cyclops' daughter from a possible future, Rachel, teamed up with Marvel UK's Captain Britain, and his girlfriend, Meggan, moved to London and embarked on a series of trans-dimensional adventures. The best of these adventures were written and drawn by Chris Claremont and Alan Davis, and no-one else really seemed to have a feel for how to write this book, which mostly turned into just another X-Book, except for a brief stint where Warren Ellis tried out some of the superhero noir stuff which would make him a name on Image's Stormwatch a few years later.

Elsewhere, in '88, Speedball the Masked Marvel was making his debut, courtesy of Tom DeFalco and Marvel legend, Steve Ditko.

In the real world, 1988 saw the Lockerbie Disaster, and George Bush Sr winning the US Presidential Election. On TV, tiresome sci-fi show, Red Dwarf, was using up money which might have been better spent elsewhere, and Roseanne Barr was making a star out of John Goodman, whilst Roger Rabbit was the talk of Hollywood.